Para poder lograr captar esa atención fragmentada es necesario elegir qué comunicar. "Hay que tener historias y contenidos relevantes, que ayuden a los usuarios a interpretar la sobreabundancia".
Felipe VI ha vuelto a hacer un discurso sereno, con renovada pretensión de equidistancia, para fortalecer su autoridad moral e institucional. Un discurso suave en las formas, más seguro que nunca, pero con mensajes más o menos cifrados, más o menos explícitos. Quizá ha sido su discurso más personal. Su apelación constante al futuro y la esperanza ha sido una viga maestra de su alocución.
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