En este debate, las palabras no han sido tan protagonistas. El cuerpo habla, y las formas son fondo. En este contexto, la gesticulación ha favorecido al republicano, Donald Trump.
Donald Trump sabe cómo llamar la atención y como conseguir difundir exponencialmente su comunicación, que es omnipresente: escribe sus propios tuits y hace llamadas constantes a programas de televisión, o acude a ellos. Y a los medios les encanta no tanto por quién es o lo que dice, sino porque consigue audiencias increíbles si se compara con el resto de candidatos.
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