Principios de comunicación persuasiva
Javier de Santiago Guervós
Arco Libros, 2005 (1ª edición); 2012 (2ª edición)
Comprar en: Arco Libros, Casa del...
Rajoy, o no. Esta es, también, la cuestión para él. Y el escenario que resuelve este dilema es abierto. Rajoy o tres opciones: un recambio (dentro del PP), un cambio (con una alternativa parlamentaria), o un acuerdo por elevación (entre partidos) con un candidato de consenso.
El efecto smartphone
Conectarse con sentido
Manuel Armayones @armayones
Editorial UOC, 2016
Comprar en: Amazon, Casa del Libro.
Manuel Armayones es director del Máster en...
La información personal y privada puede tener dimensión política. Además, vivimos en una sociedad de comunicación litúrgica. Las formas son fondo. Y la tercera consideración: las redes sociales se han convertido en una fuente de información directa e inmediata.
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