Reclaiming Conversation
The Power of Talk in a Digital Age
Sherry Turkle @STurkle
Editorial Penguin Random House, 2016
Comprar en: Amazon, Barnes & Noble,...
La política colaborativa debe empezar compartiendo conocimientos en un clima de prácticas y prototipos de intervención política y social. Innovando juntos, aprendiendo y compartiendo. No hay otro camino. El respeto —imprescindible— nace cuando compartes. ¿Se puede colaborar con quien desprecias? No, seguro que no.
La estrategia del equipo de comunicación de Macri —audaz en la experimentación digital— se basa en combinar las dos herramientas: la frescura de los vídeos de Snapchat con la potencia multiplicadora de Facebook; el lenguaje irreverente de los millennials con el discurso político institucional.
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