Para poder lograr captar esa atención fragmentada es necesario elegir qué comunicar. "Hay que tener historias y contenidos relevantes, que ayuden a los usuarios a interpretar la sobreabundancia".
Para vincular nuestro compromiso social con nuestro plan estratégico, apoyamos a aquellos proyectos relevantes que se relacionan con los temas sobre los que asesoramos y en los cuales estas iniciativas aportan un valor especial.
1. El flequillo de Puigdemont
2. Las mochilas en el Congreso
3. El chaleco salvavidas, símbolo de los refugiados
4. Los vestidos de las primeras damas
5. El...
Entrevista con Geovanna Melendres para El Telégrafo que reproduzco a continuación.
A las puertas de un proceso electoral, el consultor español hace sus apreciaciones en...
Entrevista con Fernando Fuentes para La Tercera, que reproduzco a continuación:
Según texto del español Antoni Gutiérrez-Rubí, ya representan el 30% de la población de...
Felipe VI ha vuelto a hacer un discurso sereno, con renovada pretensión de equidistancia, para fortalecer su autoridad moral e institucional. Un discurso suave en las formas, más seguro que nunca, pero con mensajes más o menos cifrados, más o menos explícitos. Quizá ha sido su discurso más personal. Su apelación constante al futuro y la esperanza ha sido una viga maestra de su alocución.
La reunión del Pacto Nacional del Referéndum es de una cuidada escenografía. Las formas son fondo. El poder se escenifica, siempre. Los elementos claves...
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