Para poder lograr captar esa atención fragmentada es necesario elegir qué comunicar. "Hay que tener historias y contenidos relevantes, que ayuden a los usuarios a interpretar la sobreabundancia".
Millennials en Latinoamérica, una perspectiva desde Ecuador, es un estudio que hemos realizado de la mano de Fundación Telefónica Movistar Ecuador, que busca aportar una mirada regional y local a los análisis sobre esta generación.
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