La nueva América Latina
Fernando Calderón y Manuel Castells
Editorial: Fondo de Cultura Económica (FCE). Colección Breviarios. (2019)
Comprar: FCE; El Sótano;...
Ningún votante es igual ni nada es totalmente homogéneo. Los distintos análisis pueden ayudarnos a situarnos y a entender cómo los mensajes de cada político demócrata también están dirigidos a un público específico, el suyo. Las candidaturas deben analizar en qué nicho de votantes pueden encajar, y buscar su sitio y su público.
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