En el Partido Demócrata la alerta está sonando. Iowa demostró que están perdiendo de vista el factor esencial: la lucha real no es en el proceso de primarias, sino en las elecciones presidenciales.
En este contexto, resultará muy difícil para la persona que obtenga la nominación lograr aunar y movilizar a las bases de las distintas campañas, a votantes independientes y a republicanos díscolos, si no se fomenta el entendimiento entre los grupos, ni siquiera ante una crisis interna.
Muchos analistas señalan que la clave para seducir a los pequeños donantes es la comercialización en el tienda online de su página web, es decir, parece fundamental que los aportantes obtengan algo a cambio de su donación. Por este motivo, la campaña redobla sus esfuerzos en merchandising creativo y ‘políticamente incorrecto’.
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