Muchos analistas señalan que la clave para seducir a los pequeños donantes es la comercialización en el tienda online de su página web, es decir, parece fundamental que los aportantes obtengan algo a cambio de su donación. Por este motivo, la campaña redobla sus esfuerzos en merchandising creativo y ‘políticamente incorrecto’.
Expertos dicen de él que tiene buena conexión con la población blanca, y con grandes y pequeños donantes, pero que no consigue darse a conocer entre las minorías. En cualquier caso, las cifras son un gran indicativo de que algo está haciendo bien.
ActBlue es una organización tecnológica sin fines de lucro, establecida en junio de 2004, que permite a los demócratas, grupos progresistas y organizaciones no lucrativas recaudar dinero en Internet, al proporcionarles un software de recaudación de fondos en línea. Lo que lo hace verdaderamente revolucionario es que se puede donar, en un solo clic, a multitud de candidatos, en multitud de momentos, y con solo unos pocos dólares.
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